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       DESIGNER:

30 years of experience in visual communications from graphic design to photography.
Seasoned and extremely versatile creative, capable of producing independently or as part of a team.

      

       TRANSFERABLE SKILLS:

• Expert in photo-retouching and color-correction
• Execution of print-ready files and approval at all stages, from color proofing to press runs
• Art direction, acquisition and licensing of stock photography and illustration
• Extensive press checking, domestically and abroad
• Proficient in InDesign, PhotoShop, Illustrator, Acrobat, QuarkXpress. Competent in DreamWeaver
• High degree of organization, prioritizing and multi-tasking

       

       ACCOMPLISHMENTS:

• Recommended bringing photo retouching in-house, saving company 50% in freelance costs
• Negotiated lower price for calendar imagery from stock agencies and artists. Result; 40% budget cut
• Recommended peripherals, hardware, software for Design Team increasing productivity by 60%
• Certification in Troubleshooting & Repairing Mac OS Platform. Saved hours in production down-time
• Successfully defined branding and created style guidelines across several product categories

 

       CAREER HISTORY:

SENIOR DESIGNER:  DayMen Group: Lowepro • AcmeMade • Joby, Petaluma CA November 2011 – 2016
  Photo retouch of product imagery and lifestyle photography. Create marketing collateral and content
  for catalogs, brochures, print ads, sell sheets, packaging, product hang tags and web banners.
  Design support for the web team. Manage and maintain the uploading of assets to the DayMen
  Partner Site to support independent distributors and subsidiaries.

SR. DESIGNER / MAC TECH SUPPORT:  Portal Publications Ltd. Novato CA   1992 - 2006
  Design for a wide range of projects; wall calendars, fine art posters, stationery and greeting cards. 
  Conception and design of contemporary patterns for gift bags and stationery.
  Maintain the Creative Department’s Mac work stations.

DESIGN CONSULTANT:  Principal, Birdfeather Design Studio, Petaluma CA   1988 - Present
  Consultant for graphic design, business identity and photography.

GRAPHIC DESIGNER:  Pacific Sun Publications, Mill Valley CA
  Design and layout of advertisements and newspapers.

ART DIRECTOR / GRAPHIC DESIGNER:  Meta Marketing and Publications, Traverse City MI
  Supervise the design and layout of monthly publications.

       

       EDUCATION:

BACHELOR OF FINE ARTS  Central Michigan University, Mt Pleasant MI
  Major: Design    Minor: Photography and Ceramics

ASSOCIATE OF COMMERCIAL ART with honors, Northwestern Michigan College, Traverse City MI 
  Major: Graphic Design    Citation of Merit for Outstanding Achievement in the Art Department

      

       CONTACT:

SADIEBIRD@COMCAST.NET
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